MAKE ADVERTISING MATTER BY XANDR

MAKE ADVERTISING MATTER BY XANDR

By: At&t Intellectual Property Ii, L.p.

Advertising, Marketing, And Promotion Services; Advertising And Marketing Services, Namely, Promoting The Goods And Services Of Others; Consulting In The Fields Of Business, Advertising, Marketing And Data Analytics; Dissemination Of Advertising And Marketing For Others Via The Internet And Other Communications Networks And Platforms; Developing And Providing Marketing Programs, Tools And Platforms For Advertisers, Marketers, And Content Providers; Design Of Advertisements And Advertising Material For Others; Creative Marketing Design Services And Content Development For Use In Advertising, Marketing, Promotional, Sponsorships, And Informational Materials; Analysis Of Audience And Viewer Behavior And Insights Through Data Analytics, Including In Connection With Planning, Marketing, Creation, Facilitation, And Integration Of Addressable And Targeted Advertising; Sales Tracking For Others, Including Brand Lift, Brand Awareness, Recall And Purchase Consideration; Analyzing And Compiling Business Data, Including Viewership Data For Potential Advertisers; Business Research And Evaluations; Preparation Of Business Reports And Market Insights; Business Consulting And Information Services; Providing A Searchable Website, Portal, Forum, Application, Platform And Database Where Advertisers, Marketers, And Content Providers Can Reach, Engage, And Interact With Online Users For The Purposes Of Promotion Or Advertising; Qualification Of Advertising Space On The Internet, Namely, Connecting Qualified Providers Of Advertising Space On The Internet With Buyers Of That Advertising Space; Provision Of Advertising Space On The Internet; Online Auction Services, Namely, An Online Auction Exchange For Buying And Selling Advertising Space; Rental Of Advertising Space; Leasing Of Advertising Space; Business Management And Administration; Business Management Consulting, Namely, Use Of Analytic And Statistical Models For The Understanding And Predicting Of Consumers, Businesses, And Market Trends And Actions; Business And Media Monitoring And Consulting Services, Namely, Tracking Television, Film, Web, And Video Content, And Websites And Applications Of Others To Provide Strategy, Insight, Marketing, Sales, Operation, Product Design, And Reports In The Use Of Analytic And Statistic Models For The Understanding And Predicting Of Consumers, Businesses, And Market Trends And Actions; Analysis And Reporting Of Search Engine Referral Traffic, Internet Traffic, Keyword Placement, Keyword Searches, Online Marketing, Website Activity And Performance; Retail Store Services And Online Retail Store Services Providing For Advertising Space And Inventory, Namely, Television, Film, Video, Radio, Online, And Broadcast Advertising Space; Providing Online Portals, Podcasts, Webcasts, Blogs, News, Articles, And Commentary In The Fields Of Multimedia Advertising And Marketing Presentations; Computerized Database And File Management; Charitable Services; Organizing Business Networking Events In The Field Of Internet, Technology, And Entrepreneurship