TRUERATINGS

TRUERATINGS

By: Neurofocus, Inc.

Marketing Research; Advertising Research; Marketing Consultation; Advertising Consultation; Market Research And Related Consulting Services Relating To: Broadcasting, Narrowcasting, The Business And Advertising Aspects Of Media, Broadcast And Cable Ratings, The Transmission And/or Reception Of Broadcast, Satellite, Cable, And Global Computer Network Signals, The Content Of Signals Delivered By Means Of Over-the-air Broadcast, Cable, Satellite, Or A Global Computer Network, Signal Receiving Audience Demographics And Behavior, And The Listening, Viewing, And Usage Habits Of Signal Receiving Audiences, Computer Users, And Users Of A Global Computer Network, And Computerized Database Management, Namely, Management Of Databases Containing Advertising And Media Research; Marketing Research Relating To Measuring Of Audience Size And Composition, Interest Level, Engagement, And Emotional Response And Associated Consultation; Marketing Research Incorporating Neuroresponse Metrics And Associated Consultation; Services In The Nature Of Market Research, Brand Evaluation, Product Impact Studies In The Nature Of Marketing Studies, Analysis Of Advertising Response, And Consultation Services Related Thereto, All Featuring The Analysis Of Neurological, Neurophysiological And/or Effector Responses Collected By Medical Imaging, Such As Eeg And/or Other Modalities From Subjects Exposed To Stimulus.